Thursday, May 17th, 2012 | Marketing
When marketing your practice, as well as designing your
brochure, web site, business card, flier, advertisement, or
other marketing efforts, we recommend investing the time and
effort needed to effectively address all these tips. Not one of
them can be omitted.
Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT FOR YOURSELF
What looks good to you is not necessarily effective for your
desired audience. This is the biggest mistake I see people make
over and over again. They come up with an idea, they ...
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Wednesday, May 16th, 2012 | Marketing
Beware Of The Silent Ezine Killer! © 2002 Jason Potash
Ezines are everywhere.
They're free and readily available. And the fact is, most of
your ezine subscribers also subscribe to dozens of other ezines.
The sad part is, sometimes "free" comes at a price. Some
unscrupulous ezine publishers make a habit of selling your
contact info to anyone holding a dollar bill.
You've Got SPAM!
I'm sure you've been there. Once you subscribe, subscribe,
subscribe ... you'll inevitably get some SPAM - ...
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Tuesday, May 15th, 2012 | Marketing
Every 7.7 seconds someone in the United States turns 50.
The 50+ population controls more than $7 trillion in wealth and
is responsible for 50% of all discretionary spending. It
purchases 41% of all new cars, buys 80% of all luxury travel,
and is 30% more likely to purchase products online than younger
users.
Yet, internet marketers often miss this rich potential market.
Perhaps they don't think older people are on the web. However,
older adults are often more "wired" than we think. Many ...
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Monday, May 14th, 2012 | Marketing
Knowing how to write, and write well, is a skill that will come
in handy in all sorts of situations. And if you combine good
writing skills with the persuasive selling tactics found in,
say, copywriting, you'll be that much more ahead of your
competition.
Of all the different types of writing I've done in my life (and
believe me, I've tried practically all of them) writing radio
has made one of the bigger impacts on my writing style.
Below are three ways writing radio can help strengthen ...
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Sunday, May 13th, 2012 | Marketing
Marketing in a Recession ©2002 Jeffrey Dobkin
Not everybody is in a recession. Some firms are doing quite
well, thank you. In this down economy selected entire industries
are really flourishing: the mortgage industry for example, is
booming, so is the security and protection industry; snack foods
are up a few good points and the gift industry is particularly
strong.
While people stay closer to home local shopping is doing well'
like housewares, and home items. There's a big boom in ...
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Saturday, May 12th, 2012 | Marketing
1. Offer an email course, multipart report or a free
subscription to your ezine in your resource box.
Have your readers come to your site to get your report, course
or subscription to your ezine so that they'll be able to see
what your site has to offer them.
If you use your resource box to promote your ezine, provide a
sample issue or an archive of your past issues on your site to
get more of your visitors to subscribe.
2. Participate in article swaps.
You could run another publishers f~ree to ...
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Friday, May 11th, 2012 | Marketing
Every year thousands of online businesses fail. None of them
begin with the idea they'll fail, in fact they have high hopes
of success, but they fail all the same. One of the main reasons
for the high failure rate is an over reliance on one marketing
channel'the Internet.
Marketing isn't about using one medium. It's about getting and
keeping customers. Yes, Internet marketing can help you can do
that but only if you use it in conjunction with other tactical
tools. In addition there are ...
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Wednesday, May 9th, 2012 | Marketing
1. Publish an ezine. Your ezine will give you a very effective
way to get more repeat traffic, build up your credibility, and
increase your sales.
Make your ezine into a source of useful, original information by
writing your own articles or by providing your subscribers with
your own tips and advice.
This will help you to build up your subscribers' confidence in
you, increase your sales, and increase the power of your
recommendations when endorsing the products of affiliate
programs you've ...
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Tuesday, May 8th, 2012 | Marketing
Incorporate the ideas below into your 2002 PR strategy. Declare
yourself an expert. Back it up with your knowledge.
1.) Secure Six National Magazine Writeups
National magazines are created months in advance. Submit your
press releases to them now. Select six magazines you would like
to be featured in. Study the articles closely. Contact them to
request their editorial calendar and writers guidelines.
2.) Monthly Local Writeups and Spotlights
Watch your local news and read all of your local ...
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Monday, May 7th, 2012 | Marketing
In the last year I have learned more about marketing, than I did
in 2 years of classes. I'm not sure if they have started yet,
but our higher learning institutions should have specialized
courses just for marketing on the internet, if not ezine
publishing alone. Ezines 101, 102, 103..... There is so much to
learn and once started, so little time to learn it. I know from
my own experiences, that it is a constant struggle to keep up
with the daily chores of maintaining my website and ...
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